Music Artist and/or Music Entrepreneur?!

Well...hello again, my lil' music0philics


How have you guys been doing? I hope y'all are fine... meanwhile you guys where having fun and enjoying your summer vacations, I've just been a good little duteous blogger :"> and cooked up a fresh new blog post for you folks to nibble on ;) . Today's blog title is "Music Artist and/or Music Entrepreneur?!" and I thought of tackling a pretty "eyebrow raising matter" for me... and I think for other newbie or young struggling musicians out there as well.

Now what do I mean by "music artist and music entrepreneur", you are probably asking yourselves? Well my fellow young struggling musicians, it's easy might I say! Let me elaborate... in today's Music Industry in order to get your: musical material promoted and have a kick-start in the early stage of you musical career, you have to be both; a creative music artist and an ingenious music entrepreneur, at first. This, until you make it big on the musical scenes and after that you can hire your own team of minions, who will take care of the; managerial, entrepreneurial, marketing and publicity aspects of your music busyness. But until then, get ready to develop multiple personalities that represent a; musician, agent, manager, publicist and sometimes your (own) personal stylist. :P :) 

But first things first, let's start with the music artist notion. You have to start creating valuable music material. Start writing original, buzz-sound worthy songs, weather it's you as a solo artist or alongside your band members. Get to brainstorming for; songs, lyrics, instrumental harmonics, vocals and finally create a complete album. Be imaginative, authentic, innovative and sharp in the creative process of your musical album. Record a music album that does not only represent your identity as an artist, but that also has a fresh sound, pushing the musical boundaries and last but not least "le pièce de résistance", compose one "commercial song" (either you want to or not), a chart breaker. If we can learn something from the nowadays famous artists is this; "the one commercial song" recorded on their debut album. Eminem did it with his first single "My Name Is", Macklemore with "Thrift Shop" and the best example, Lady Gaga with "Just dance". That particular song has to connect with the masses, get them engaged, seduced... becoming the key-point in your musical marketing strategy. And afterwords, when you made an entry in the music industry with a number one chart topper song, then you can later on unfold your musical potential as a musician. 

Now moving on to explaining the music industry entrepreneur notion. As I mentioned before, giving the situation that, you find yourself in the early stages of building your musical career and you still don't have the financial means to hire a: agent, manager and publicist, you might start developing some entrepreneurial skills. For example, start thinking about your branding as an artist. You have to consider yourself as a whole musical marketing product. Try to express your complex artistic image in the best way possible. Primarily through your music material content and next through your; artist name, artist image, stage presence, etc. It's best advised to create yourself a dot com artist website. That way you can manage your artistic image exactly the way you want. You can interact with your fan base and find out exactly what they like in you as an artist, nourishing their appetite for your music and cultivating their interest for as long as possible. Promote your musical material on the social media platforms. Distribute your music through iTunes or Spotify or any other music service. Start sending emails with a sample of your compositions to; radios, record labels, etc. Also start writing online press releases. Try getting as much stage exposure as you can get, build a fan base, that way you get a "word of the mouth" advertisement and a professional manager is bound to notice you. 

The bottom line is that, if you want to make it in the music industry you have to become a versatile character, namely a talented artist with music entrepreneurial skills.  

If you liked this musical blog post, please leave a message in "comment box" below and if you feel like it than share it on, Facebook, Twitter... Also tell me your thoughts on the idea of the, "contemporary newbie artist being a music entrepreneur" as well.

                                                                                                  XOXO '0philia ;)