4 Music Marketing tips to kick-start your Opera Singing Career

Hello, my lil' music addicts!

My beloved blog readers let me refresh your memory, in my previous posts I wrote about the "five steps in becoming a professional singer" and about the importance of considering yourself a "music artist and a music entrepreneur" altogether. So it seems only natural that today's musical post approaches the needs of opera singers. That's why I've put together (from my personal experience as a singer with classical background) "5 Music Marketing tips to kick-start your Opera Singer Career". I hope you will find these 5 music marketing tips beneficial as they where very helpful to me, in the starting point of my career as an opera singer.

 And without further ado here are the "5 Music Marketing tips to kick-start your Opera Singer Career":

Tip nr. 1) - In the music world, be it on "mainstream music scenes" or on the "classical music scenes" the first important thing is to; create musical connections and relations as in any industry or business domain. You have to establish, preserve and harvest beneficial relations that can be fruitful in the near future for your opera singing career. From my experience the most helpful and favorable relations that I've made where those build with my vocal coaches/teachers. University Canto Teachers in general are well-known opera singers, with a fulfilled opera career at its end or retired. I strongly advise you if you are working with a canto teacher/vocal coach, be it in your study years or off, try to work with teachers that are beneficial to your vocal technique development but who also have relations and connections, so that they may refer you to an; opera manager, music director or a trustworthy music agent.

Tip nr. 2) - Gather as much stage experience as you can. No Opera Theater will ever accept your Musical C.V.(Curriculum Vitae) if you don't have a minimum of stage experience (performances).
If you are a canto singer in your study years (high school/college/university) try to participate at as many musical productions offered by your school as well as; concerts, recitals, vocal competitions. Keep an eye open for summer vocal camps in foreign country's or student exchange programs, these are also great possibility's to accumulate "stage experience". If you've already finished your study years, try to participate at as many opera auditions as possible and for any musical projects you might be interested in. The contemporary classical music scene is a diverse one and you will find many promising musical projects you can be part of, and from there on you can work your way up, on the "acclaimed operatic career ladder".

Tip nr. 3) - Gain respect and make a name for yourself by competing at local and international vocal competitions. The more you get to showcase your talent the better. Strive to take part at those competitions which reword your participation with; opera roles and remuneration and that also build up your reputation as a first class opera singer. These international opera singer competitions can open up doors for you that otherwise are hard to open on your own, without any well put connections in the opera music industry. Besides the previous mentioned benefits, these renowned opera competitions consist a propitious environment where you can meet all the right people that can help develop your operatic career; musical agents, opera managers and music directors, etc.
An example of important opera competitions are; "Placido Domingo's Operalia" and "BBC Cardiff Singer of the World".

Tip nr. 4) - So you are a Opera Singer and not a Rock Star?! So what...the rules of social media apply to you too. You have to start building an online music artist portfolio. Create an online buzz and rest assured that offline all the right people will pay attention. Online music marketing is the most efficient marketing strategy of all. Start getting noticed on the social media platforms like; YouTube, Facebook, Twitter, etc. Start making professional recordings of yourself singing arias or record concert performances and upload them on YouTube. Create an Artist profile on Facebook, share tweets about your upcoming concerts or stage performances on Twitter. Compose outreach emails and attache musical samples of your recordings, send them to; Opera Studios, Classical Music Labels, music agents and Opera Theaters, you never know who might be interested in you and answer back. You'll be surprised how efficient the online platform is even in finding out about opera auditions.

I hope you found my music marketing tips helpful and I wish you "Good luck" in becoming a world renowned Opera Singer!


If you liked my musical post you can leave me a message in the "comment box" below or you can share the love on your Facebook wall or tweet about it on Twitter. You can also tell me about your music marketing tips, which from your experience where the most efficient.


                                                                                                XOXO '0philia ;)